Interestingly, the data also found that consumers are becoming increasingly more comfortable shopping on smaller screens, as smartphones drove 43.7% of sales, up from 42.7% last year.
The data shows that consumers are embracing flexible ways to manage their spending. BNPL usage was driven by categories including apparel, furniture/home and electronics. The average Prime Day spend per order is $56.64, up from $53.14 in the same reporting period on Prime Day 2022, according to data firm Numerator.ĭata from Adobe shows that Buy Now Pay Later (BNPL) orders accounted for 6.4% of online orders and drove $461 million in revenue, up 19.5% compared to the first day of Prime Day last year. Another category that saw a notable jump was electronics, as sales rose 12%. Sales of toys rose 27%, while sales for apparel rose 26%. The sales event gives Amazon the opportunity to attract new paying customers, while also deepening its relationship with current ones.Īdobe says sales were driven by a few different categories, including appliances, which saw a 37% jump when compared to average daily sales in June. Amazon’s Prime Day event takes place on July 11 and 12 this year. The number represents the single biggest e-commerce day so far in 2023. sales rise nearly 6% year-over-year to $6.4 billion, according to Adobe Analytics Data. The first day of Amazon’s two-day Prime Day event saw U.S.
0 kommentar(er)
